Curated Holiday Experience

Project Overview

Client: Chico's Off The Rack
My Role: Digital Designer

Chico's Off the Rack is a specialty retailer. I was the lead designer on the campaign concepting, animations, homepage, landing pages, emails, and paid ads. The Art Director, Angela Howard, created the lockup for the season and we worked together to concept the rest of the holiday sales and marketing assets.

Holiday Launch

Led design for the Holiday campaign, anchored by the tagline "All I want...". I created the homepage video animation in After Effects, including navigation and present animations for the Holiday Shop.

Black Friday

Designed Black Friday branding with a bold gold-and-black palette, accented by pops of red and the use of model photography across the campaign.

Holiday

Chico’s Off the Rack is highly promotion-driven, so the focus was on making each sale visually distinct while maintaining seasonal cohesion. Shown in the next homepage, emails, and paid ads.