Crafting Seasonal Digital Experiences
UI/UX
Project Overview
Client: Chico's
My Role: Digital Designer
Chico’s, a women’s clothing and accessories brand, underwent a major rebrand during this Spring campaign. As a Digital Designer, I led the creative email marketing program, developed new templates and design systems, and designed seasonal landing pages to support the launch.
Spring Landing Page
Item of the Month merchandising initiative, featuring shoppable landing pages with integrated CTA pop-ups. Allowed customers to shop the featured item alongside full outfit styling.
Designed email marketing campaigns including Key Drivers, The IT List, and Color Guide. Built engaging shopping experiences highlighting seasonal product stories.
Summer Projects
Created shopping pages and emails featuring artistic campaign elements and capsule collections. Focused on the palm elements and olive tones to reinforce the summer brand story.
Holiday Projects
The Holiday season is Chico’s biggest campaign of the year. Various emails and designs throughout the campaign.
